WUNDER
A more mindful alternative to alcohol. Buzz levels for all cannabis tolerances. Flavors for elevated 'buds. Low-cal, low-sugar, high-minded memories. As employee #4, I built the brand from scratch: platform, voice, positioning, and the names on the cans. California's #3 cannabis beverage in 18 months.
Head of Marketing
Naming & Positioning
Brand Strategy
Brand Voice Development
Creative Direction
Web & Digital
Content Development
Retail Marketing & Partnerships
THREE DOSES. THREE NAMES.
Delta-9 for mind. Delta-8 for body. CBD for soul. A framework that became the dose ladder.
Godspeak was for legacy high-dose consumers, an audience low-dose had written off. So I interviewed them. One man said that at higher doses, he gets closer to God.
125mg. The #1 high-dose beverage in three months.
Brand & Packaging Design / Reymundo Perez
Web Design / Highopes
Design & Build / Skiff Design
Creative Agency, Retail & Campaign / ABC
Lifestyle Photography / Ali Mitton
Product Photography / Chris Greenwell
