Incase — Dawn De La Fuente

Audio Collection

For years Incase was known as a case company, a complimentary shell or encasement that provided protection for Apple devices. Incase launched its first Audio Collection in 2011 emphasizing natural sound and minimal design. The global launch spanned media buys in design and tech publications like Wallpaper and Wired Magazines as well as outdoor advertising in heavily trafficked Bay Area BART stations.

Packs & Bags

Pack and bag design is another Incase area of expertise. From intuitive functionality and durability to premium materials, custom finishes and graphics, Incase bags are coveted items. With the introduction of each new collection, targeted campaigns were developed to highlight key product features and material stories. Campaigns were distributed globally through print and digital tech, art and design media outlets along with social media.

Curated by Arkitip: José Parlá

For the eighth installment of Curated by Arkitip, artist José Parlá documents his experiences in calligraphic and palimpsestic code using signature Incase protective cases.

Room 205: Craft Spells "Party Talk"

For this episode of Room 205, musical guest Craft Spells performs in a shimmering dream world of golden gauze, floating spheres and abstract colored light projections inhabited by wooden folk puppets.

Picture Perfect: Chloe Dewe Mathews

In this episode, Picture Perfect travels to Azerbaijan with Chloe Dewe Mathews to take a closer look at how the Caspian region is re-defining itself in the wake of new oil wealth and a free reign on its future.

Branded Content

Whether through product collaboration, content development or event production, Incase has always taken great pride in its deep ties to creative culture and communities—music, technology, photography, street art and fashion being amongst the few. Over the course of several years, Incase partnered with producers, photographers and artists from around the world to create branded online content garnering views in the hundreds of thousands. Notable programs and series include Curated by Arkitip, Picture Perfect and Room 205.

Curated by Arkitip

Incase partnered with art book Arkitip to create a series of nine artist collaborations aimed at delivering artistically embellished Apple products to users who have an appreciation for the creative arts and technology. Featured artists like KRINK, Evan Hecox and José Parlá were carefully chosen for dedication to their respective art forms and unique points of view. Each installation was supported by a video piece unique to the artist it featured.

Room 205

From 2010-2013, Webby Awards-honored music performance series 'Incase Presents: Room 205' featured a wide variety of vanguard performing artists and was created in collaboration with innovative filmmakers, set designers and audio engineers.

Picture Perfect

In 2011, Incase partnered with VICE Media to develop Picture Perfect, a two-year series giving a new voice to photographers around the world. Distributed through the VICE network, the series is part of a campaign supporting the introduction of the Incase Camera Bag Collection.

Shot on iPhone 4: Rocket Launch

46.2 mi. from NYC, 9:45am
Music: "Can't Stand It" by Telepathe

Shot on iPhone 4: Kreuzberg

Kreuzberg is a short film by Aaron Rose shot on location in Berlin. Since the 1980s, the historically Turkish neighborhood of Kreuzberg has also been home to a population of artists, musicians and anarchists. According to Rose, the film is a tribute to Brian Eno and David Bowie, both of whom recorded in Kreuzberg in the 1970s. The film's main characters are art historian Fiona Geuss and musician Nathan Harrington, who created the film's original score and recites a poem written by Rose.

Shot on iPhone 4

In 2007 Apple made mobile devices sexy with the introduction of the iPhone. But it still took several years for the mainstream to catch onto the creative possibilities that came along with this magnificent device. Our charge: to introduce Incase for iPhone through a creative lens while demonstrating product protection and functionality. We developed a series of custom content campaigns in partnership with artists like Aaron Rose and the Brooklyn-based electronic duo Telepathe.

Note: Incase is one of the first brands to utilize content shot on iPhone in their marketing campaigns.