WUNDER’s mission is to bring wonder to the world through a more mindful alternative to alcohol. Reliable rejuvenation that encourages a higher elevation without that forgetful, foggy feel the day after. Buzz levels for all cannabis tolerances. Flavors for elevated ‘buds. Low-cal, low-sugar, high-minded memories.
Position / Head of Marketing
Brand Design
As an emerging brand within a dynamic industry, WUNDER is in a position to lead the cannabis beverage movement—a movement that allows us all to embrace healthier choices so that we can unwind when we need to, be present for what matters most, and show up as our best selves afterward.
The WUNDER name evokes feelings of positivity and joy setting the stage for its blissful effects. Like the experience the drinks impart, the brand expression must elicit these same feelings. A bold color palette captures the attention of consumers in both digital and retail marketing. A sophisticated yet playful approach to language and typography plus the use of graphic elements lends itself to infinitely scalable options for integrating value propositions alongside swoon-worthy product and campaign imagery. The brand is youthful, but not young, inviting and inclusive.
Packaging
Our bold color palette is optimized for three beverage lines of various cannabis consumption levels. Sessions, Higher Vibes and Godspeak are named for their intended audiences. The family of products merchandises cohesively but each line is distinct enough to differentiate between low, medium and high-dose, while always communicating bold fruit flavor.
Digital
findwunder.com is a cannabis e-commerce site that prioritizes a branded experience focused on education and ease of use. The ability to offer cannabis brand DTC is in its infancy due to federal and state regulations. The WUNDER site was built on WordPress for design, content and business scalability, plugs into the brand’s DTC distribution partner, and is compatible with leading email and MMS service providers.
WUNDER Bar
The WUNDER Bar provides industry movers and shakers with a real-life WUNDER experience, wowing them with phenomenal drinks and standout hospitality. The experience was designed to emulate the feeling of being at a hip beach club destination. From the moment guests arrive, they feel a part of our WUNDERkind—welcomed by the surroundings, moved by the music, inspired by the decor, and most importantly, taken care of by the staff.
Retail
WUNDER’s Good, Better, Best merchandising program provides retail toolkits and custom solutions for all levels of retail. From plug and play print and digital assets to surface merchandisers, hanging signage and custom shop-in-shops, WUNDER offers vibrant and seasonal merchandising options.
WUNDERLAND Campaign
A human-centered campaign developed to personify the WUNDER experience. The campaign was shot to support a three-phase rollout spanning Spring, Summer and Fall with assets covering digital, print and multi-media.
WUNDERLAND is a magical place to call your own, an experience of your choosing. Where sounds are more crisp, aromas more delicious and people more colorful. Like magic in a can, WUNDER evokes a heightened sense of awareness and transforms your everyday surroundings. Forgotten are the concerns of the day and a newfound sense of FUN emboldens your spirit.
My Role / Brandy Strategy / Creative Direction / Web & Content Development
Brand & Packaging Design / Reymundo Perez
Web Design / Highopes
Design & Build, WUNDER Bar / Skiff Design
Creative Agency, Retail & WUNDERLAND / ABC
Lifestyle Photography / Ali Mitton
Product Photography / Chris Greenwell