PORTFOLIO

I'm Dawn, a brand builder and team leader based in the Bay Area. Nature, world travel, and good design are my life force—shaping me into an advocate for natural living and a committed steward of the environment. 

For nearly two decades, I’ve partnered with industry-leading brands to tell their stories, shape their teams, and grow their businesses. The work spans global rebrands and ground-up builds. The approach is always the same: earn trust, set the bar for craft, and never mistake polish for substance.

BRAND

DAWN DE LA FUENTE

Brand & Creative Leader

Benefit

Director, Global Product & Package Design

Head of Marketing

WUNDER

Co-Founder, Advisor

Windward

VP of Marketing

Alternative Apparel

Sr. Director of Marketing

Incase