Benefit
Benefit became a beauty icon on the opposite of intimidating—brow expertise, wit, and packaging you want on your shelf. As Director of Global Product & Package Design, I led design across the portfolio, spanning new launches, core extensions, and the seasonal worlds, for one of LVMH's most distinctive maisons.
Director, Global Product & Package Design
Product Strategy & Positioning
New Product Design
Creative Direction
Packaging Design Systems
Seasonal Sets & Gifting
Juice Stick + Play Daze Face Color
Hoola Bronzer Redesign + Extensions
Glow-la-la + Dew-la-la Highlighters
BAD gal Extensions
Holiday 2025
Every holiday, Benefit builds a world. Beneland was a universe of fun and games that began with product and extended through packaging, retail, digital, and experiential into a place customers could step inside.
