Since 1976, Benefit has been at the forefront of making beauty radically feel-good with inventive solutions that pack a punch and serve a smile. Today, Benefit is the #1 Brow Brand Worldwide, with one brow product sold every 1.8 seconds, and is known for iconic products including Benetint, Hoola, and BADGal BANG! mascara. Operating under leading luxury products group LVMH Moët Hennessy Louis Vuitton, Benefit is in more than 60 countries, with 2,500 boutiques & service destinations.