Windward
Better your health, your adventures, and the planet. Windward was one of the first B Corp-certified hemp companies, making plant-based wellness for athletes and outdoor enthusiasts. As co-founder, I built the brand platform and wrote every word.
Co-Founder, Advisor
Brand & Regulatory Copy
Brand Strategy
Creative Direction
Packaging Design
Web & Digital
Packaging Design / Tony Dekleine
Web Design / Peter McBride
Lifestyle Photography / Donnie Lloyd Hedden Jr.
Product Photography / Luke Atwood Abiol & Ryan Murray
Product Styling / Olivia Crouppen
Windward sold Hemp CBD with no FDA pathway and no approved claim language. I wrote the site copy under supplement regulatory guidance, explaining the endocannabinoid system with every claim scoped to the evidence. The Botanical Glossary paired mechanism with etymology, because withanolides are true but the smell of a horse is what you remember (see Ashwagandha below).
