Alternative
Alternative was a sustainable apparel brand built on fabric, comfort, and conscience. As VP of Marketing, I led a 12-person team through a brand evolution, including a complete digital rebuild, an integrated campaign practice, and a sustainability story the brand was living but not yet telling.
VP of Marketing
Brand & Campaign Strategy
Creative Direction
Integrated Campaigns
Sustainability Positioning
Content & Editorial
Web & Digital
Los Angeles River Campaign
Love (y)our home. A campaign that traded far-flung adventure for the LA River in our own backyard, tied to the movement to restore it.
Campaign Photography / Devyn Galindo
Studio Photography / In-house
Web Agency / Instrument
Fabric 101 Guide
Alternative's whole story started at the fiber, so we built a material education system, print and digital, that made yarn count, GSM, and eco-fabrics legible to anyone. Craft explained without losing the craft.
Move by Alternative
An integrated campaign for a women’s activewear line, designed for her by her: an ambassador program of real women, editorial, PR, social, and retail activations from Nordstrom to fitness studios.
