Approach & Identity
The farm-to-face movement has been growing steadily over the last five years. A welcome trend in and of itself, I saw an opportunity to take a more contemporary approach to holistic self-care, bridging the gap between alternative healing modalities and modern society. Living during a time where technology and consumerism know no boundaries, it’s important to find ways to stay grounded and connected with nature. Rooted in herbalism and Ayurvedic aromatherapy, s/he is built on the pillars of Ritual, Craft and Nature.
In creating the brand identity for s/he, it was important to convey gender neutrality and all natural ingredients. With the name s/he, it’s immediately apparent the collection is for women and men while the word can also refer to salt, herbs and earth. In alchemy the triangle is a symbol of the elements earth, water, air, and fire; and depending on its orientation, the triangle is also a sign for femininity or masculinity.
While the naming of s/he has deeper historical context, the simplicity of the product’s visual identity allows for a seamless integration into any modern environment. The branded and associated content for s/he utilizes scenes from nature to emotively connect with the s/he audience.
Collection
s/he is a 15-piece collection comprised of all natural and organic face and body oils, seaweed exfoliants, an herbal balm, hair tonic and a variety of salt soaps.
